Media Convergence From Mass For Networked Communication

Media convergence: From mass to networked communication Literature Review Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communication model (Cardoso, 2008). The Internet has allowed for access to both the old and new media, which refers to communication through broadcasting (e.g. radio, newspaper, book etc.) and through the Internet, to be able to access any digital devices (e.g. blogs, social media, online newspapers etc.). This process has enhance human’s understanding of the world today and allowed people to gain greater knowledge of the world through media convergence, it has allowed for interconnection between all types of media through technologies such as mobile phones and SMS technology. Media convergence involves the movement from mass communication to networked communication. This movement has created a media global environment where moving from mass communicators such as TV or radio to network communicators such as mobile and the Internet. This transition is evident of a technological convergence where it has changed the way news are reported and viewed in today’s world. Where in today’sShow MoreRelatedThe Between Mass Media And Digital Media Essay1501 Words   |  7 PagesConvergence can be described as devices that can do multiple media forms. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. According to Encyclopedia Britannica, media convergence can be described as a â€Å"phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the â€Å"three C’s†Ã¢â‚¬â€computing , communication, and content—and is a direct consequenceRead MoreOnline Social Media: YouTube Essay980 Words   |  4 PagesYouTube Mass communications have evolved over the years, especially in social media. The public sphere relies on social media as an informational channel, business growth, and peer-to-peer connection. One of the trends that continued to prosper is YouTube, an online social media video platform. As Benkler states â€Å"social production is a fact, not a fad. It is a critical long term shift caused by the Internet† (2005). This paper will review the current state, evolution, development, and implicationsRead MoreThe Impact Of Twitter On The Public Contribution Into Political Social Movements1566 Words   |  7 Pagesglobal media. Followed by media convergence and how it affects the networked individualism. Basically, I search for Twitter and the relations between online communication and political movements also known as protests. Since there are limited studies on the effects of Twitter on political social movements in Egypt, United States and Turkey, this research aims to fill the gap by exploring the globalization that develops the technology and the increase in public contribution by using social media, especiallyRead MoreEssay about New Media, Democracy and Participation1758 Words   |  8 PagesDigital communication systems enhance democracy by offering greater access and participation to citizens than traditional media. Discuss. Digital communication systems have largely enhanced democracy, offering greater access and participation to many, but not all, citizens. This essay will discuss both sides of the argument, beginning by examining the notion of new, digital media as compared to old, traditional media, the concepts which make such media â€Å"new†, and how this adds to democracy andRead MoreMedia Convergence5102 Words   |  21 Pages * Media convergence is the  merging  of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. * Media convergence allows mass media professionals to  tell stories  andpresent information  and  entertainment  using a variety of media. * Converged communication provides multiple tools for storytelling, allowing consumers to  select level of interactivity  while  self-directing  content delivery. ConvergenceRead MoreEssay on Digital Media and Society5371 Words   |  22 PagesFinal exam study Digital Media and Society Week 1 What this class is about†¦ * Humans exchanging meaning * Through messages, by innovating using devices originally intended for corporate and government data management... computers * The debates about emerging media * How these debates are important to you profession development * You are a†¦ knowledge worker Field labels * New communication technology * New media * Digital media Article: how is work changingRead MoreThe Impact of Information Communication Technology on Malaysia Communication Culture in the Era of Globalization7293 Words   |  30 PagesIMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON MALAYSIA COMMUNICATION CULTURE IN THE ERA OF GLOBALIZATION Saiful Nujaimi Abdul Rahman, M.Sc. Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Abdul Rashid Md. Ali, PhD Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Siti Zobidah Omar, PhD Department of Communication, Faculty of Modern Languages Communication, University PutraRead MoreIt Is A Branded World3121 Words   |  13 Pagesaround us is branded. From the clothes we wear, to the water we drink; even our platforms of communication - everything is branded. However, consider this; can you recognise and name all the brands you see? Why are some brands distinct, and what makes them identifiable? Lastly, why do you choose certain brands? â€Å"A power brand is characterized by the distinctive nature of its brand personality, by the appeal and relevance of its image, by the consistency of its communication, by the integrity ofRead MoreISSUES IN PRINT MEDIA TODAY:2674 Words   |  11 PagesPOINTS: 1. Since reading habit is decreasing, the readership base of newspapers is going down daily. As such print media, particularly newspapers are facing a crisis. 2. There is increasing competition from other means of news production and dissemination such as television, internet, mobile technology, IPADs, blogs etc. 3. People are getting news and views free from these media which provide greater immediacy as well as interaction. 4. The format of news presentation is undergoing a sea changeRead MoreInternet of Things2156 Words   |  9 PagesInternet of Things Over the last decade Internet has made significant impact in our economies and societies by bringing in remarkable communication and networking infrastructure. The world-wide web has been a major driver of global information and media sharing. From Desktop networking Internet is continuing to become more pervasive, with the advent of low cost wireless broadband connectivity, by connecting to new embedded devices and handhelds. In continuation with this trend, it is poised to